Candor Maintains The Health Of The Design Firm
- By John Chambers
- Published 02/17/2011
- Graphics
- Unrated
Recently a certain graphic design company was one of over three dozen graphic design firms that had been approached and offered the option of submitting a proposal for a rather large work project. However, there was a catch - they had just several days to finish everything.
Since this request for the proposal came with such an impossible time frame, this particular graphic design company knew it would have a negative effect on the work they would be presenting to the company.
The design firm instead chose to contact the potential client and made a polite attempt to discourage the client from attempting such a rushed proposal order. Because of the honesty the company showed, they made the short list and then were given the job.
If you want to build your design company into a business that will stand the test of time and can remain a healthy, profitable and growing business - you've got to set a higher standard for excellence.
Even more impressive is that in an increasingly stingy environment, the customized design work done by the firm is often of an artistic or conceptual bent. A lot of credit goes to this company and it's staff in being able to instill the sort of credibility and solidity that gives corporate clients a sense of ease in working with them.
The final job is the best salesman. When you are doing business in a small community, your best advertising tool is the happiness of your previous clients. Thanks to the approachability of the manager and of his competent staff, they have become known as the graphic design company of choice.
The workers take pride in their honesty. If a customer were to approach the firm because they believed they should commission a new logo, it is possible that the design firm would gently recommend that rather than a new logo, they ought to find a new secretary.
New and repeat customers continue to do business with this company because
they can be counted on to do a thorough job during the entire design process. Rather than a specific graphic or art style, the very reason why customers go to them in their honesty and candor.
In the absence of a certain desired outcome, the firm is not likely to accept business from a client. That's the difference between a service that costs you money, or that can be thought of as an investment. You need to offer much more than just a new logo or website design.
For example, say a manufacturer of widgets approaches them for assistance in selling more widgets. However, people are usually very narrow-minded and dismiss the idea of looking into whether or not people actually want more widgets.
One highly respected graphic design firm did some print work to promote the economic development in their city and in doing so, won an award from an economic development association.
Admittedly, the reward comes in the receipt of the award from the client's peers and not from experts in the field of graphic design. It can mean a lot more when your clients receive credit for the work you're doing for them.
A company's attitude towards growth can separate them from their competition. Believe it or not, it is not a number one priority. It's not as important as turning out good work in the first place, for example.
With that stated, a firm staffer indicates that the firm's employee tally went from seven to five a few years prior. Following that, however, the firm has upgraded its technology infrastructure and returned to a roster of seven.
The firm's head expresses optimism regarding the near future. Even while the market will pose its difficulties, the company has initiated and maintains healthy, permanent business relationships.
Joining a professional graphic design association is another great way to build your reputation within the industry. As of today, this association boasts 100 associates, and now the graphic designers act like the specialists they are. They are communicating more with each other and learning to share information.
Since this request for the proposal came with such an impossible time frame, this particular graphic design company knew it would have a negative effect on the work they would be presenting to the company.
The design firm instead chose to contact the potential client and made a polite attempt to discourage the client from attempting such a rushed proposal order. Because of the honesty the company showed, they made the short list and then were given the job.
If you want to build your design company into a business that will stand the test of time and can remain a healthy, profitable and growing business - you've got to set a higher standard for excellence.
Even more impressive is that in an increasingly stingy environment, the customized design work done by the firm is often of an artistic or conceptual bent. A lot of credit goes to this company and it's staff in being able to instill the sort of credibility and solidity that gives corporate clients a sense of ease in working with them.
The final job is the best salesman. When you are doing business in a small community, your best advertising tool is the happiness of your previous clients. Thanks to the approachability of the manager and of his competent staff, they have become known as the graphic design company of choice.
The workers take pride in their honesty. If a customer were to approach the firm because they believed they should commission a new logo, it is possible that the design firm would gently recommend that rather than a new logo, they ought to find a new secretary.
New and repeat customers continue to do business with this company because
In the absence of a certain desired outcome, the firm is not likely to accept business from a client. That's the difference between a service that costs you money, or that can be thought of as an investment. You need to offer much more than just a new logo or website design.
For example, say a manufacturer of widgets approaches them for assistance in selling more widgets. However, people are usually very narrow-minded and dismiss the idea of looking into whether or not people actually want more widgets.
One highly respected graphic design firm did some print work to promote the economic development in their city and in doing so, won an award from an economic development association.
Admittedly, the reward comes in the receipt of the award from the client's peers and not from experts in the field of graphic design. It can mean a lot more when your clients receive credit for the work you're doing for them.
A company's attitude towards growth can separate them from their competition. Believe it or not, it is not a number one priority. It's not as important as turning out good work in the first place, for example.
With that stated, a firm staffer indicates that the firm's employee tally went from seven to five a few years prior. Following that, however, the firm has upgraded its technology infrastructure and returned to a roster of seven.
The firm's head expresses optimism regarding the near future. Even while the market will pose its difficulties, the company has initiated and maintains healthy, permanent business relationships.
Joining a professional graphic design association is another great way to build your reputation within the industry. As of today, this association boasts 100 associates, and now the graphic designers act like the specialists they are. They are communicating more with each other and learning to share information.
John Chambers
Visit online logo designers to learn more about design. To keep learning about design be sure to check out web design india.
View all articles by John Chambers