Content is King but Navigation is President
- By Cheow Yu Yuan
- Published 04/7/2011
- Web Design
- Unrated
We don't have too many real kings left in the world, but when it comes to website design and operation "content is king" has been the slogan for many years. Some have tried to downplay the importance of content, but as Google algorithms change in favor of strong content that is reader-friendly, things always swing back around to the high importance of content.
Content is in fact still king if you want your website to be successful. Most people take this to mean they just have to make sure they have great content on their website that others will want to come read, but that is not all there is to it. Getting some great content written is essential, but so is making sure that content is easily found and navigated on the website.
It doesn't matter how great your content is if it can't be found. Further, it doesn't matter how great your content is if your site visitors have difficulty finding the information they need once they get to your site.
Marketing Your Content
You have filled your site with really great content. You spent hours writing it yourself or paid some big bucks to have a great writer put it all together for you. Now, it's time to find others who want to come look at that information, click on ads, make purchases, and sign up for your newsletter which is also filled with wonderful content that makes you beam with pride.
You are like a mother ready to show off her first born. The only problem is your website doesn't have friends from childhood and grandmo
thers to come doting without an invitation. You have to go out there and find those people who will see the value in your content. If you don't find these people then you will never make a dime online and that great content will go to waste.
You have to bring people to your king so they realize that it is king of your niche. This is where great marketing comes into play. This starts with basic website design and selecting your URL. A great web designer will work organic SEO right into the design of the site to help you find those people who will really appreciate your king.
Navigating Your Content
A poorly designed website with great content is like a high end store with all the best brand name items thrown around randomly on shelves. Customers come into this store expecting to find the best brand names but they have to dig through piles of mixed up items trying to find what they want. Most will turn around and leave because it takes too much time to find the items they want and the disorder of the store reduces the value of the goods.
This is what happens with a website that isn't easy to navigate. Many visitors come around but can't figure out how to find what they need so they leave, often assuming what they need isn't there (and it probably is..somewhere). Others know it is there and keep searching for it, only to give up because they don't have anymore time to waste.
Navigation and marketing support your content. Content may be the king but you have two presidents that are equally as important. Your job is to employ a bit of diplomacy and make all three of these state heads work together.
Content is in fact still king if you want your website to be successful. Most people take this to mean they just have to make sure they have great content on their website that others will want to come read, but that is not all there is to it. Getting some great content written is essential, but so is making sure that content is easily found and navigated on the website.
It doesn't matter how great your content is if it can't be found. Further, it doesn't matter how great your content is if your site visitors have difficulty finding the information they need once they get to your site.
Marketing Your Content
You have filled your site with really great content. You spent hours writing it yourself or paid some big bucks to have a great writer put it all together for you. Now, it's time to find others who want to come look at that information, click on ads, make purchases, and sign up for your newsletter which is also filled with wonderful content that makes you beam with pride.
You are like a mother ready to show off her first born. The only problem is your website doesn't have friends from childhood and grandmo
You have to bring people to your king so they realize that it is king of your niche. This is where great marketing comes into play. This starts with basic website design and selecting your URL. A great web designer will work organic SEO right into the design of the site to help you find those people who will really appreciate your king.
Navigating Your Content
A poorly designed website with great content is like a high end store with all the best brand name items thrown around randomly on shelves. Customers come into this store expecting to find the best brand names but they have to dig through piles of mixed up items trying to find what they want. Most will turn around and leave because it takes too much time to find the items they want and the disorder of the store reduces the value of the goods.
This is what happens with a website that isn't easy to navigate. Many visitors come around but can't figure out how to find what they need so they leave, often assuming what they need isn't there (and it probably is..somewhere). Others know it is there and keep searching for it, only to give up because they don't have anymore time to waste.
Navigation and marketing support your content. Content may be the king but you have two presidents that are equally as important. Your job is to employ a bit of diplomacy and make all three of these state heads work together.
Cheow Yu Yuan
# 1 leading web design Singapore agency. Check out Interactive@OOm now.
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