Creating a Website for a Large Audience
- By Jack Landry
- Published 05/15/2011
- Web Design
- Unrated
It is important to create a website design that can be used by a large audience. This way, you will be able to draw in more revenue.
There are many things that you will have to learn if you are going to design a quality web page for a client. Even if you are designing a web page for your own use, you will want to keep these things in mind because they will help determine your success in drawing visitors and purchases.
The first thing you will want to keep in mind is that you should keep all of your files as small as possible in size. The smaller your file sizes, the less time it will take for each page to load.
This will be very important for those visitors who have a slow internet connection. If a page takes too long to load, then the visitor with a slow internet connection will hit the back button and find another page that is easier to load to get his or her information from.
This can result in a significant loss of revenue and page views. This is definitely something that you will want to avoid.
The second thing you should remember is to keep the design you create for mobile devices very simple. A complicated design on the small screens of mobile devices can make it difficult to read the information.
You will want to limit the amount of content provided on a mobile device. In addition, you will not want to use flash elements in the simple design.
One column with a liquid design is generally the best for mobile devices because they are so small and because there are so many different screen sizes. A design that follows this pattern will provide the most flexibility.
The third thing you will want to remember is that you should not use a fixed width design, even for normal computers. Every computer is different and while one size may work well on one type of computer, it will probably not be ideal for many others.
Instead, you will want to use a flexible width. Not only are the computers different sizes, but people choose different add-ins, toolbars, sidebars, viewport sizes, window sizes, and screen resolutions
to use.
These things will also affect the look of the page. Again, you will want to stay as flexible as possible.
The fourth thing you will want to keep in mind is that color will have a big impact on people and on their perception of the company. Color will not only affect the mood of the page, but it will have a psychological impact on those who see it.
Those who see it will connect the colors to past experiences and emotions and they will in turn connect those emotions with the company. This can have a tremendous impact for the better on the company.
It can also have a tremendously negative impact on the company as well. As a result, you will want to know how to use color effectively so that you will present the company in a positive manner.
You will also want to know how to color to provide contrast within the screen and how to use it to interest your audience. As you select various colors, be sure to think about the typical associations that people have with certain colors from different countries.
For example, in the United States red is associated with hot, blue is associated with cold, white is associated with purity and clarity, pink is associated with girls, blue is associated with boys, black is associated with darkness and death, and yellow is associated with happiness and sunshine. These colors all have a different impact based on these associations.
The fifth thing you will want to incorporate into your design is contrast. Contrast can be used to draw the eye to certain parts of the screen and to various pieces of information.
Keep in mind that some people will be color blind and that they cannot see certain colors. This could make your design difficult to read for them.
The sixth thing that you will want to keep in mind is that web-safe colors are generally good choices, but you will still want to be careful in your selection. Creating a design that is useable by as large of an audience as possible is very important to your client.
The larger the audience who can use the website, the better, because you will be able to draw in more revenue. More revenue is critical to the success of the company, to the success of your client, and to your own personal success.
There are many things that you will have to learn if you are going to design a quality web page for a client. Even if you are designing a web page for your own use, you will want to keep these things in mind because they will help determine your success in drawing visitors and purchases.
The first thing you will want to keep in mind is that you should keep all of your files as small as possible in size. The smaller your file sizes, the less time it will take for each page to load.
This will be very important for those visitors who have a slow internet connection. If a page takes too long to load, then the visitor with a slow internet connection will hit the back button and find another page that is easier to load to get his or her information from.
This can result in a significant loss of revenue and page views. This is definitely something that you will want to avoid.
The second thing you should remember is to keep the design you create for mobile devices very simple. A complicated design on the small screens of mobile devices can make it difficult to read the information.
You will want to limit the amount of content provided on a mobile device. In addition, you will not want to use flash elements in the simple design.
One column with a liquid design is generally the best for mobile devices because they are so small and because there are so many different screen sizes. A design that follows this pattern will provide the most flexibility.
The third thing you will want to remember is that you should not use a fixed width design, even for normal computers. Every computer is different and while one size may work well on one type of computer, it will probably not be ideal for many others.
Instead, you will want to use a flexible width. Not only are the computers different sizes, but people choose different add-ins, toolbars, sidebars, viewport sizes, window sizes, and screen resolutions
These things will also affect the look of the page. Again, you will want to stay as flexible as possible.
The fourth thing you will want to keep in mind is that color will have a big impact on people and on their perception of the company. Color will not only affect the mood of the page, but it will have a psychological impact on those who see it.
Those who see it will connect the colors to past experiences and emotions and they will in turn connect those emotions with the company. This can have a tremendous impact for the better on the company.
It can also have a tremendously negative impact on the company as well. As a result, you will want to know how to use color effectively so that you will present the company in a positive manner.
You will also want to know how to color to provide contrast within the screen and how to use it to interest your audience. As you select various colors, be sure to think about the typical associations that people have with certain colors from different countries.
For example, in the United States red is associated with hot, blue is associated with cold, white is associated with purity and clarity, pink is associated with girls, blue is associated with boys, black is associated with darkness and death, and yellow is associated with happiness and sunshine. These colors all have a different impact based on these associations.
The fifth thing you will want to incorporate into your design is contrast. Contrast can be used to draw the eye to certain parts of the screen and to various pieces of information.
Keep in mind that some people will be color blind and that they cannot see certain colors. This could make your design difficult to read for them.
The sixth thing that you will want to keep in mind is that web-safe colors are generally good choices, but you will still want to be careful in your selection. Creating a design that is useable by as large of an audience as possible is very important to your client.
The larger the audience who can use the website, the better, because you will be able to draw in more revenue. More revenue is critical to the success of the company, to the success of your client, and to your own personal success.
Jack Landry
Jack Landry is an internet marketing professional and has been in the industry for over 10 years. He recommends using Leadgenix if you are looking for affordable web page design. Contact Info: Jack Landry JackLandry09@gmail.com http://www.leadgenix.com/web-design/
View all articles by Jack Landry