Does Your Company Website Make You Look Slapdash?
- By Dan Dougherty
- Published 05/23/2011
- Web Design
- Unrated
First of all I am not referring in this article to the mass replicate sales pages that a lot of MLM companies or Affiliate vendors produce for their affiliates or members. Don't take me wrong, they can be excellent sites, very attractive as such but they have an built in dilemma. That problem is every other MLM representative or Affiliate online marketer has an identical web site and they will never rank or most likely will never get placed in the index by any of the major search engines.
If you build your own internet site to present your business, you can set your self apart from the majority of people out there, offer more value to your potential buyers or new members and get your site indexed for all of the excellent keywords that are related to your business.You want your companies mass produced sales page to be the anchor texted link they clicked on from your own web page when they came up with the decision to join with you in your business, not your own self built site you send your prospects to initially.
Infinity Downline or any business, try visualizing your business website as if it were a restaurant. What kind of restaurant would you want it to be? Compare how you feel between walking into a pleasant clean beautiful eatery that has great service and venturing into a filthy dive that has a waiter with a greasy shirt with his fat gut hanging out and a multitude of stains on his already grimy shirt. Throw in some dead roachs and crud all over the floor. Which diner would you prefer to pay your money to in return for their food and service?
Well obviously you would feel plenty discusted by the grubby dive. Well your small business internet site can either be impressive to your visitors or make them think your business is not professional as well. Would not you be in agreement with that? Your own individualized site can make you stand out from all the other associates or online marketers who are promoting their self replicated mass produced company site and that says volumes about who you are and how you conduct your business.
It not only reflects on you, your business website, but it reflects either good or bad about your compay as well. You want to come across as professional and qualified with your web site. You want your website to make your potential customers interested and curious about your business. It would be ideal if before they leave they book mark your web site and revisit it to explore it in greater detail when they can spend m
ore time.
If your biz opp is calculated to appeal to people trying to earn money online, like my business opportunity with Infinity Downline is then you want to be looking for people to visit your site who are looking to earn greater money and looking for a way to gain it. So with your self created website you want to thoroughly explain how your business can give your prospects what they desire. This could consist of revealing your organizations compensation plan in detail. Through your websites content you want your visitor to start to believe that what you are marketing will solve the problems they came to your web site to begin with.
Don't know what to construct your site about or what kind of content to place on it? Well related keywords to your niche market and explore what you find and you will possibly find a lot of superb ideas. Check out your competitors and see what you like about their websites and what you could do better. In researching your competitors own custom web sites as this is not a new idea, you will gain a plethora of knowledge and many ideas for your own web site. Try to improve on what you find and make your own website more distinctive, innovative and supportive than other websites you find in the search engines results.
What you are looking for is to make your web site easier to become familiar with and to get around in. It must make sense to your prospective new member just what you are trying to say to them about your business. You shold make sure there are lots of options for them to procure your product or service and click over to your programs web page where they can join if they get that desire to acquire or to join your business opportunity right then and there.
You're advertising a product or service on your website and you want content on each and every page of your website a method for your prospective customer to buy your product or to become a representative of your business opportunity. You do not want your leads to get interested and then have to spend a 20 minutes or so trying to locate where to do what your're wanting them to do, which is to join your business opportunity or to make a purchase of your service or product.
One last tip, check your websites appearance in all the primary internets browsers. Every so often what looks great in I.E. does not display the same in Google Chrome, Safari or FireFox. You may have to reset your pixels to a better result or make some other modifications to get good results in all the known browsers. In my own Infinity Downline program I use a WordPress weblog platform and I haven't ever had issues with how it shows and that includes mobile phone browswers as well.
If you build your own internet site to present your business, you can set your self apart from the majority of people out there, offer more value to your potential buyers or new members and get your site indexed for all of the excellent keywords that are related to your business.You want your companies mass produced sales page to be the anchor texted link they clicked on from your own web page when they came up with the decision to join with you in your business, not your own self built site you send your prospects to initially.
Infinity Downline or any business, try visualizing your business website as if it were a restaurant. What kind of restaurant would you want it to be? Compare how you feel between walking into a pleasant clean beautiful eatery that has great service and venturing into a filthy dive that has a waiter with a greasy shirt with his fat gut hanging out and a multitude of stains on his already grimy shirt. Throw in some dead roachs and crud all over the floor. Which diner would you prefer to pay your money to in return for their food and service?
Well obviously you would feel plenty discusted by the grubby dive. Well your small business internet site can either be impressive to your visitors or make them think your business is not professional as well. Would not you be in agreement with that? Your own individualized site can make you stand out from all the other associates or online marketers who are promoting their self replicated mass produced company site and that says volumes about who you are and how you conduct your business.
It not only reflects on you, your business website, but it reflects either good or bad about your compay as well. You want to come across as professional and qualified with your web site. You want your website to make your potential customers interested and curious about your business. It would be ideal if before they leave they book mark your web site and revisit it to explore it in greater detail when they can spend m
If your biz opp is calculated to appeal to people trying to earn money online, like my business opportunity with Infinity Downline is then you want to be looking for people to visit your site who are looking to earn greater money and looking for a way to gain it. So with your self created website you want to thoroughly explain how your business can give your prospects what they desire. This could consist of revealing your organizations compensation plan in detail. Through your websites content you want your visitor to start to believe that what you are marketing will solve the problems they came to your web site to begin with.
Don't know what to construct your site about or what kind of content to place on it? Well related keywords to your niche market and explore what you find and you will possibly find a lot of superb ideas. Check out your competitors and see what you like about their websites and what you could do better. In researching your competitors own custom web sites as this is not a new idea, you will gain a plethora of knowledge and many ideas for your own web site. Try to improve on what you find and make your own website more distinctive, innovative and supportive than other websites you find in the search engines results.
What you are looking for is to make your web site easier to become familiar with and to get around in. It must make sense to your prospective new member just what you are trying to say to them about your business. You shold make sure there are lots of options for them to procure your product or service and click over to your programs web page where they can join if they get that desire to acquire or to join your business opportunity right then and there.
You're advertising a product or service on your website and you want content on each and every page of your website a method for your prospective customer to buy your product or to become a representative of your business opportunity. You do not want your leads to get interested and then have to spend a 20 minutes or so trying to locate where to do what your're wanting them to do, which is to join your business opportunity or to make a purchase of your service or product.
One last tip, check your websites appearance in all the primary internets browsers. Every so often what looks great in I.E. does not display the same in Google Chrome, Safari or FireFox. You may have to reset your pixels to a better result or make some other modifications to get good results in all the known browsers. In my own Infinity Downline program I use a WordPress weblog platform and I haven't ever had issues with how it shows and that includes mobile phone browswers as well.
Dan Dougherty
For more information on Infinity Downline go here and for an interesting Infinity Downline video go here.
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