SEO is the process that will help your business to rank well in the search engines, Google included. It should be part and parcel of any web design project, from the word go.

Target your pages

The home page is the most important page of your website because it contains all the information of what your website is all about. It also contains the links to all the other pages where complete details of information can be found. It is equally necessary to optimise important web pages like your product, articles/blogs and About Us pages.

Each webpage within your website should be targeted at a specific, very targeted keyphrase. Don't try to optimise all your website pages for the same keyword as search engines may be confused or interpret this as spamming. Each page should be centred around a very clear concept. This way each important page is optimised and the more optimised pages there are, the higher is the page ranking of your website.

If your website is all about umbrellas, it's fine to have the main page on your website optimised for 'umbrellas' - but then target other pages on your website at phrases related to your umbrella business, for example maybe 'green umbrellas, yellow umbrellas, umbrella superstitions - whatever your website is about, break it down into sub-categories and target an individual page at each of those sub-categories.

Focus the content on each of those sub-pages tightly around the keyphrase you are targeting. Use the keyphrase in anchor text when linking to that page from other pages on your website, or in any navigation to the web page. This will help Google and the other search engines out there to understand what the page is about. Links that say 'click here' are not so good at telling search engines what to expect of the content on the page being linked to.

Although search engines are pretty good these days at figuring out what a particular web page is all about, it helps if you use the right Title, Headings and anchor text on inbound links within your own site. Your Alt tags should as well be descriptive, accurate and relevant to the theme of your website. Every web page should be accessible from a static link and links to more important pages should be made more prominent. Broken links should be eliminated because they hamper smooth navigation and lead to dead ends.

Page targeting is as important as website optimisation because it helps both the website and web page attain higher search engine ranking, attract more visitors to your website, convert your visitors into customers, make your customers keep coming back and keep profits pouring in.