Getting the Best Bang from the Homepage on Your Site
- By Ray Davis
- Published 08/30/2011
- Web Design
- Unrated
It's not all that difficult to come up with a great homepage design; coming up with stellar homepage content on the other hand can be quite the challenge. No matter how great the design of the site is, if it doesn't come across to visitors as professional it won't pull in the leads or sales you're looking for. If you don't put in the time from the start to make that traffic pulling homepage then you're going to miss out on many great leads.
Making these small changes will provide a major impact on the traffic your page gets.
The traffic that you receive on your homepage is gold, which means you can't let it go. If somebody visits your homepage and leaves without doing anything, you're at a loss. This is why you should try to grab the contact information of your visitors so that you can get in touch with them through email marketing. Following up with your prospects is a great way to turn them into customers.
Everybody that visits your site the first time isn't necessarily in the position to buy from you, which means you should ask for their contact info and follow up with them to convince them to buy - no wonder it takes at least seven follow up emails to convince somebody to buy. Another benefit to getting contact information for your visitors on your homepage is it allows you to build a targeted email list.
Having the right graphics and images on your website can also have a huge impact. First impressions are extremely important,
which is why it's important to have the best graphics on your homepage. Choose graphics that are relevant and that give your page a professional look. Because your homepage is the most important part of your website, hire a designer if you need to. Because people tend to judge a site on its design, they will only proceed towards the content if they like the design.
You can increase the stick rate of your site and have more people coming back when you have great graphics on your homepage. Every visitor that comes to your website is a potential customer and you don't want to lose them because of a bad design.
Your home page should not overlook the value of existing customers or of prospects. You'll find that existing customers have different needs from your site than prospects have. You must find a way to make both of these important groups happy on your homepage. Prospects are better served by learning all about the great products you have available while your customers are more interested in customer service, technical support, product services, and upgrades.
You need both in order for your business to be truly successful so your homepage needs to show a commitment to both. At the end of the day your homepage should be a true reflection of your business goals.
In conclusion, I want to emphasize how important the homepage of any site is, and how you can make yours stand out of the crowd by taking a few simple factors into consideration. Go ahead, start applying what you've learned here to your own homepage and see the difference for yourself.
Making these small changes will provide a major impact on the traffic your page gets.
The traffic that you receive on your homepage is gold, which means you can't let it go. If somebody visits your homepage and leaves without doing anything, you're at a loss. This is why you should try to grab the contact information of your visitors so that you can get in touch with them through email marketing. Following up with your prospects is a great way to turn them into customers.
Everybody that visits your site the first time isn't necessarily in the position to buy from you, which means you should ask for their contact info and follow up with them to convince them to buy - no wonder it takes at least seven follow up emails to convince somebody to buy. Another benefit to getting contact information for your visitors on your homepage is it allows you to build a targeted email list.
Having the right graphics and images on your website can also have a huge impact. First impressions are extremely important,
You can increase the stick rate of your site and have more people coming back when you have great graphics on your homepage. Every visitor that comes to your website is a potential customer and you don't want to lose them because of a bad design.
Your home page should not overlook the value of existing customers or of prospects. You'll find that existing customers have different needs from your site than prospects have. You must find a way to make both of these important groups happy on your homepage. Prospects are better served by learning all about the great products you have available while your customers are more interested in customer service, technical support, product services, and upgrades.
You need both in order for your business to be truly successful so your homepage needs to show a commitment to both. At the end of the day your homepage should be a true reflection of your business goals.
In conclusion, I want to emphasize how important the homepage of any site is, and how you can make yours stand out of the crowd by taking a few simple factors into consideration. Go ahead, start applying what you've learned here to your own homepage and see the difference for yourself.
Ray Davis
Learn how to use blog networks to drive targeted traffic to your optimized homepage, so that you can truly test it's new effectiveness.
View all articles by Ray Davis