In designing your site, there are a couple of basic design principles that are applied by web professionals that can greatly improve your webpage. Take a look at some of the web design guidelines below:

Keep the file size of your main page to be under 80KB in size for faster loading. It is encouraged to keep your homepage with a simple and straightforward design since visitors often navigate away from a page if it takes a long time to load and will start to go to another website that loads more quickly.

Make sure that your site has clear navigation and it does not require them to make more than four clicks on the scrollbar to get to the bottom of your page. Your website should be designed in such a way that it would be clear and easy to seamlessly transfer from one webpage to another. Organize all your menus and informative links and place it the top part of your page. As an alternative, you can also devote an entire right or left side of your webpage for menu navigation.

Keep in mind that communication with your visitors is essential in order to find out their feedback on how you can improve your website. Always put your contact information on your web page or dedicate a "Contact Us"
section so people can send you message on any complaints, suggestions and compliments. There are also other ways to make your customer easily get in touch with you by installing instant text chat or IM systems in your website which allows you to quickly respond to your customers.

When it comes to content, always put interesting and unique information that will catch the reader's attention. Apart from displaying visuals and other web effects, it's definitely a must that your site should also produce relevant content to keep visitors to stay in your webpage. Furthermore, you have to update your site with fresh content at least once a week to gain more visitors and keep your regular readers to come back to your site again.

Lastly, test your site with different browsers, screen resolutions and color settings. Develop your site to run on the most common version or lowest settings available so that your site can be viewed by more people. If you have created your site using the latest browser, make sure that your webpage can also be viewed in other browsing options. In addition, you should also test if all the links and images on your pages are fully working to keep your site running in order. Applying these web design guidelines can deliver effective results and even generate more traffic to your page.