Is Building Your Own Business Website Cost Effective?
- By Ade Lewis
- Published 09/15/2011
- Web Design
- Unrated
Before we jump straight in have a think about these things. To begin with, what is the work situation that you are in? And secondly, you want to build a new website but what is it for?
Learning to build a basic business website isn't rocket science, if it were then I am pretty sure that there would be a lot more rocket scientists around and a lot less web designers. We don't intend this to infer that web designers aren't clever, we are after all web designers ourselves.
To be competent at creating a web site you ought ideally be the sort of person who can pick things up quite quickly and also be good at understanding new systems. This is often very applicable to people that own or run a business. The basic web design subjects that ought to be studied are; HTML, CSS and design fundamentals. For technical type people, it is often really tempting to jump straight in without considering the design aspect of your site. How a website looks on the web will make a direct perception of a business so making sure that time is spent considering design as well as function is very essential. So before jumping in, you need to ask yourself Do you have the time to acquire these skills?
Perhaps you are out of work and wanting to create your own business. If this is your situation then you may have the ti
me on your hands to learn the basics, buy some domain hosting and get started on your business site.
If, however, you already own your own business then I suspect that you could already be finding that you don't have adequate hours in the day and that you don't spend enough time with your family. If this fits your situation then the website that you make is probably not going to meet up to your current expectations.
The second question you ought to ask yourself is what is the website for? To answer this you first need to look at your business market and the level of professionalism that is expected of it.
Are you a sole trader such as an electrician or a freelancer that just needs to set up a web presence so that people in your local area looking online for your nature of services can find your contact details and pick up the telephone? A basic business website may well be fitting if this suits your situation and building the website yourself possibly could be the way for you to go.
After looking at the websites belonging to your competitors you might feel that the level of their websites is beyond what you can achieve and that presenting a basic website to your market may not gain you any new clients. If this is the case then it might make better business sense to get a professional web design company to create the kind of website that you could do with to get that extra business.
Learning to build a basic business website isn't rocket science, if it were then I am pretty sure that there would be a lot more rocket scientists around and a lot less web designers. We don't intend this to infer that web designers aren't clever, we are after all web designers ourselves.
To be competent at creating a web site you ought ideally be the sort of person who can pick things up quite quickly and also be good at understanding new systems. This is often very applicable to people that own or run a business. The basic web design subjects that ought to be studied are; HTML, CSS and design fundamentals. For technical type people, it is often really tempting to jump straight in without considering the design aspect of your site. How a website looks on the web will make a direct perception of a business so making sure that time is spent considering design as well as function is very essential. So before jumping in, you need to ask yourself Do you have the time to acquire these skills?
Perhaps you are out of work and wanting to create your own business. If this is your situation then you may have the ti
If, however, you already own your own business then I suspect that you could already be finding that you don't have adequate hours in the day and that you don't spend enough time with your family. If this fits your situation then the website that you make is probably not going to meet up to your current expectations.
The second question you ought to ask yourself is what is the website for? To answer this you first need to look at your business market and the level of professionalism that is expected of it.
Are you a sole trader such as an electrician or a freelancer that just needs to set up a web presence so that people in your local area looking online for your nature of services can find your contact details and pick up the telephone? A basic business website may well be fitting if this suits your situation and building the website yourself possibly could be the way for you to go.
After looking at the websites belonging to your competitors you might feel that the level of their websites is beyond what you can achieve and that presenting a basic website to your market may not gain you any new clients. If this is the case then it might make better business sense to get a professional web design company to create the kind of website that you could do with to get that extra business.
Ade Lewis
Bristol Web Design company Willow Tree Design is a web design company based in the south west of England, we can give help and advise on setting up your new business website. Web Design Bristol.
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