Landing Page Design Tips
- By Ivan Andrianko
- Published 01/25/2012
- Web Design
- Unrated
If it is your very first time thinking out a landing page design, you are probably coming across quite a bit of contradictory and repetitive advice.
Truly, there is a strange shortage of quality info on the internet.
In order to make everyone lives easier, I've put together a summary, and very explanatory advice that will give you a good idea of what to do.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are some basics:
- Each element on your page need to be snappy and to-the-point
- Avoid blocks of text, keep your sentences short
- CTA needs to be immediately engaging and direct about it
- Is your products value maximized?
- Your site needs to be respectable
Those points are the bones of any landing page design, if you don't incorporate each element, it just won't function properly.
Today, i am going to into depth on the last point,
Foundation 5: Demonstrating worth
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
You've got a good product and a fair price. The trick is adding value to your deal without raising costs, how are your supposed to accomplish this?
- Does it cut back on time?
- Is it full of sought after information?
- Is it going to simplify your life?
- Will it help them make lot's of money?
These are things that you cannot put a price on, and since each person is different, your products value will differ from person to person. The trick is encompassing as big a slice as you can in your
market.
That is where you have to calculate an accurate medium on your demographics behavioral probabilities and create a landing page design that appeals to as many people as possible.
When someone is interested in your product, it is not because of what it does, it is because they understand the effects it will have on their lives.
These are the "benefits", and though you may think this is general information,but many people seem to misunderstand the difference between features and benefits. Do you know the difference?
In lamens terms, Features are the functions of your product; what it does. The benefits on the other hand, are the positive side effects of these functions.
Here is a comparison of the two:
Product: Professional Squeeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Guaranteed Effectiveness
Feature: Hi quality graphics
Benefit: Authority over competitors, Prestige
This concept is not too hard to understand, the problem people are have is efficiently explaining how their features lead to the benefits.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
The next to go over has to do with pricing.
Try to appear as flexible as possible. When someone figures out that you have an excellent product or service, lowering the price as your sales copy progresses is a good way to surpass their expectations, thus making your product even more desirable.
If you do this, people will instantly feel like they saved some money.
If you can't lower your price, start with a higher price and drop it down to your range. Make sure you use slogans and percentages, people love seeing their money's worth multiply.
Truly, there is a strange shortage of quality info on the internet.
In order to make everyone lives easier, I've put together a summary, and very explanatory advice that will give you a good idea of what to do.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are some basics:
- Each element on your page need to be snappy and to-the-point
- Avoid blocks of text, keep your sentences short
- CTA needs to be immediately engaging and direct about it
- Is your products value maximized?
- Your site needs to be respectable
Those points are the bones of any landing page design, if you don't incorporate each element, it just won't function properly.
Today, i am going to into depth on the last point,
Foundation 5: Demonstrating worth
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
You've got a good product and a fair price. The trick is adding value to your deal without raising costs, how are your supposed to accomplish this?
- Does it cut back on time?
- Is it full of sought after information?
- Is it going to simplify your life?
- Will it help them make lot's of money?
These are things that you cannot put a price on, and since each person is different, your products value will differ from person to person. The trick is encompassing as big a slice as you can in your
That is where you have to calculate an accurate medium on your demographics behavioral probabilities and create a landing page design that appeals to as many people as possible.
When someone is interested in your product, it is not because of what it does, it is because they understand the effects it will have on their lives.
These are the "benefits", and though you may think this is general information,but many people seem to misunderstand the difference between features and benefits. Do you know the difference?
In lamens terms, Features are the functions of your product; what it does. The benefits on the other hand, are the positive side effects of these functions.
Here is a comparison of the two:
Product: Professional Squeeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Guaranteed Effectiveness
Feature: Hi quality graphics
Benefit: Authority over competitors, Prestige
This concept is not too hard to understand, the problem people are have is efficiently explaining how their features lead to the benefits.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
The next to go over has to do with pricing.
Try to appear as flexible as possible. When someone figures out that you have an excellent product or service, lowering the price as your sales copy progresses is a good way to surpass their expectations, thus making your product even more desirable.
If you do this, people will instantly feel like they saved some money.
If you can't lower your price, start with a higher price and drop it down to your range. Make sure you use slogans and percentages, people love seeing their money's worth multiply.
Ivan Andrianko
For more information on Landing page design or Promotional video production, visit http://landingpagedesignshop.com
View all articles by Ivan Andrianko