Web Design Do's And Don'ts: Effective Marketing 101
- By Sameep Shah
- Published 06/22/2009
- Web Development
- Unrated
When it comes to designing a website, there is plenty of room for debate about what's right, what's wrong, and what will or will not work for a business. However, there are a few simple steps that you can follow and tips that you can learn to make sure that your website is effective, no matter what kind of business you have, or how much business you want to generate. For starters, you need to make sure that your site is focused on your business, and appears to be professional. You should also have easily accessible menus and toolbars for your users, making it as simple of a space for them to be in as you can.
- Less is more. When it comes to web design, you need to make sure that your site is clean, easy to read, and not cluttered with advertisements. This is one reason that it's good to hire a professional to do the job, and that you don't rely on a lot of affiliate marketing or other sponsor advertisements that can clutter your page. These are great income makers, but too many will turn off visitors and take them away from your business.
- Designs are pretty, but can also obstruct your purpose. If your site is to
o pretty or has too many graphics, it can take away from the value of your business. Focus on making your website simple and clean, and save the cutesy text and graphics for your personal internet experiences.
- Have a method to your website. Starting with the home page, you should have a clear path for users to follow, so that they don't have to guess where to go next. Make your headlines brief and explanative of what they will find on that particular page. For example, use a title like "other resources" instead of saying "here's more stuff to look at". It sounds more professional, and makes people realize what is there.
These tips are just a few things that you can use to make your web design successful. If you don't have experience in web design, you should hire a qualified designer who can understand exactly what you want and give it to you the first time, so that you won't spend endless months revising the site and fixing things because you aren't on the same page. Also, you should employ link building practices and SEO, or search engine optimization in your web design in order to make it more accessible from search engines. This will allow users to find it, making the hard work of designing it pay off.
- Less is more. When it comes to web design, you need to make sure that your site is clean, easy to read, and not cluttered with advertisements. This is one reason that it's good to hire a professional to do the job, and that you don't rely on a lot of affiliate marketing or other sponsor advertisements that can clutter your page. These are great income makers, but too many will turn off visitors and take them away from your business.
- Designs are pretty, but can also obstruct your purpose. If your site is to
- Have a method to your website. Starting with the home page, you should have a clear path for users to follow, so that they don't have to guess where to go next. Make your headlines brief and explanative of what they will find on that particular page. For example, use a title like "other resources" instead of saying "here's more stuff to look at". It sounds more professional, and makes people realize what is there.
These tips are just a few things that you can use to make your web design successful. If you don't have experience in web design, you should hire a qualified designer who can understand exactly what you want and give it to you the first time, so that you won't spend endless months revising the site and fixing things because you aren't on the same page. Also, you should employ link building practices and SEO, or search engine optimization in your web design in order to make it more accessible from search engines. This will allow users to find it, making the hard work of designing it pay off.
Sameep Shah
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