It is great to get traffic to your site but the whole exercise is worthless if you can not keep those visitors long enough so that they will buy or at least to provide information and opt in to some kind of regular messaging. Here are some strategies to try on your landing pages.

Caricature your customers

You already spend a lot of time trying to understand who your customers are and then molding your website to suit their needs. Well, why not try actually making a visual that represents your customer and placing it on a landing page? There are a number of ways you can work this strategy:

- How do you feel today? You can add small faces that are smiling, sad, pensive, and confused, etc. Allow your visitor to click on an icon and provide a response based on that choice such as, 'If you are feeling sad, take a look at the photos of babies playing with our apple green stainless steel bowls. You will just have to smile!'

- If your customers can be categorized in some way, maybe based on sports team for a sporting goods store, offer icons that are people dressed in team uniform. Allow that icon to follow the customer through the experience of your store.

These strategies should add clicks to your site as you engage visitors in the fun and products.

Shorter is better

Landing pages need to be absorbed almost immediately because that is all the time your visitor will take to decide whether or not they will stay. K
eep any narrative short and to the point. If you are using six bullets to sell your product, try using the top three selling points instead.

Be sure that your search function is visible

Hopefully you have tied your pay per click ad to a landing page that will provide exactly what the visitor is looking for. Most visitors will spend very little time on a site they reach this way, unless it is immediately apparent that they will find what they are searching for.

However, one way to reduce the number of people who land and leave because they do not see what they want is to make the search function very visible and label it with language such as, 'Do not see what you want? Search our site because we are sure we can make you happy!'

Recognize the season, the holiday, and the events
The more your landing page can connect with a visitor, the more likely they will stay and look around. With the holiday season coming up, there are lots of opportunities for special messages that make that psychological connection with your customer.

It works because you are reflecting back to them a sense of what they are thinking about. This method works for other important time periods as well. You can add congratulations to the winners of Wimbledon or a bow to 'Britain's Got Talent' finalists.

This technique is especially effective if the event is tied to the products on your site, such as a happy birthday to the country's oldest living person on your nutritional supplements site.

Make your landing page as sticky as possible to boost conversions.