Internet Marketing: King Content VS God Contact
- By Gary Hall
- Published 09/11/2009
- Web Development
- Unrated
Everyone with a website is trying to make it the "go to" website for the entire industry. Many so-called experts suggest that you add every humanly possible piece of information that a potential client might ever want to see; thus supporting the concept is Content is King.
Before long, you've got links to schools, maps to your address, RSS feeds, multiple IDX for RE Agents, Free blogs, connections to Twitter, Facebook and MySpace galore, Oh My! How long before you include great grandma's whole wheat bread recipe and the green reason for sprouting alfalfa seeds. Yet your sites sits there with little to no traffic and closes no deals for you. Your conclusion: "The Internet does not work."
If this sounds even remotely like your experience, you're not alone. 83% of websites do not pay for themselves and 95% of all website owners are not happy with the ROI of their website. Despite these negative statistics, hundreds of website owners are very happy and their websites contribute significantly to their bottom line.
What is the difference? A Call to action to give up Contact Info.
Most website owners think their websites are for the following purposes:
- a place to showoff their wares
- a billboard that showcases them and their brand
- a place to disseminate more information then the next website
However, successful Internet Marketers know the balance between this partially true list and the real purpose of a website: to capture user name and info so that you can develop a relationship with the user.
Remember that the purpose of your website is to help you conduct m
ore business. It is not to inform the world about everything they might ever want to know. Your website exists to help you engage more prospects either online or in person.
Fiction or Fact?
Having read the latest entourage of Content is King exposes it may seem fictitious for you to be reading these statements. But after working on thousands of Internet Marketing campaigns and seeing first hand the differences this fact makes, our cumulative experience says this, "capture contact info."
Is there any more effectiveness measure of your site than the sales it produces for you? When was the last time you sold anything to someone with whom you did not engage either online or in person? When was the last time you purchased something from a website where you did not give your contact info?
It is all about converting anonymous surfers on your site into "people" with whom you can engage. They must be willing to leave their true contact information so that you can give them what they want. Lucky for you 84% of Internet Searchers are looking for a business to deal with either in person or online.
Your Internet Marketing success has less to do with how much information is on it, or how pretty it is and MORE to do with the follow key factors:
1. The site must be found at the top of Internet searchers results under the product/service YOU offer and often in the geographic location you reasonably serve. You must focus on searches performed on Google, Yahoo and bing.
2. Your website must convert anonymous visitors to known visitors so you can engage them and groom them into a client. Successful sites convert 5-15% of anonymous visitors.
3. You must follow-up with the conversions in a timely manner.
Before long, you've got links to schools, maps to your address, RSS feeds, multiple IDX for RE Agents, Free blogs, connections to Twitter, Facebook and MySpace galore, Oh My! How long before you include great grandma's whole wheat bread recipe and the green reason for sprouting alfalfa seeds. Yet your sites sits there with little to no traffic and closes no deals for you. Your conclusion: "The Internet does not work."
If this sounds even remotely like your experience, you're not alone. 83% of websites do not pay for themselves and 95% of all website owners are not happy with the ROI of their website. Despite these negative statistics, hundreds of website owners are very happy and their websites contribute significantly to their bottom line.
What is the difference? A Call to action to give up Contact Info.
Most website owners think their websites are for the following purposes:
- a place to showoff their wares
- a billboard that showcases them and their brand
- a place to disseminate more information then the next website
However, successful Internet Marketers know the balance between this partially true list and the real purpose of a website: to capture user name and info so that you can develop a relationship with the user.
Remember that the purpose of your website is to help you conduct m
Fiction or Fact?
Having read the latest entourage of Content is King exposes it may seem fictitious for you to be reading these statements. But after working on thousands of Internet Marketing campaigns and seeing first hand the differences this fact makes, our cumulative experience says this, "capture contact info."
Is there any more effectiveness measure of your site than the sales it produces for you? When was the last time you sold anything to someone with whom you did not engage either online or in person? When was the last time you purchased something from a website where you did not give your contact info?
It is all about converting anonymous surfers on your site into "people" with whom you can engage. They must be willing to leave their true contact information so that you can give them what they want. Lucky for you 84% of Internet Searchers are looking for a business to deal with either in person or online.
Your Internet Marketing success has less to do with how much information is on it, or how pretty it is and MORE to do with the follow key factors:
1. The site must be found at the top of Internet searchers results under the product/service YOU offer and often in the geographic location you reasonably serve. You must focus on searches performed on Google, Yahoo and bing.
2. Your website must convert anonymous visitors to known visitors so you can engage them and groom them into a client. Successful sites convert 5-15% of anonymous visitors.
3. You must follow-up with the conversions in a timely manner.
Gary Hall
The Denver Internet Marketing Specialists are your source for Denver Internet Marketing. Gary Hall is a freelance writer.
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