Logo Design - Symbolism at it Best
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Troy Truman
Troy Truman is an online publisher providing great tips on web site design. To learn more about this topic, visit http://www.DiligentDesign.co.uk. today! By Troy Truman
Published on 01/19/2010
A logo is a symbol. It is a graphic used to represent something. Companies and organizations use logos to create public recognition of them and their products or services. Words often used synonymously are "brand" or "trademark." Read on to find out more!
A logo is a symbol. It is a graphic used to represent something. Companies and organizations use logos to create public recognition of them and their products or services. Words often used synonymously are "brand" or "trademark." They are extremely important for businesses and organizations in terms of advertising and marketing. Consumers are drawn to effective representations and repelled by ones that are not aesthetically pleasing. Logo design refers to the development and creation of the symbols.
Logo design is an important step in a business or organization's evolution. They embody the mission or purpose of the group. It is a representation that will remain a part of the company for many years as redesign can be counterproductive for product recognition. The elements of the logo need to be considered both as parts and as a whole. Each must work together to say what they need to say. Colour is very important. Colours can be associated with feelings. You don't want colour choice to contradict the mission. For example, green is often used in products having to do with good health. Pastels or muted tones are used in products that have to do with serenity or relaxation. Other considerations are font choice and any graphics or images that may be part of the design.
The history of logo design goes quite far back in time.
The evolution has been spurred along and marked according to the development of technology. The start of printing technology began over two thousand years BC. Symbols were needed for coinage, family coats of arms and watermarks. These were achieved through the use of the earliest forms of printing. With the advent of photography and lithography, a whole new era began. The advertising industry made use of these advancements to begin to explore further the idea that a logo could translate into so much information about a product or company.
The modern phase of logo design began around 1950. Many of the trademarks we recognize today had their start around this time. They became more abstract and modernistic. The forms became simple but highly recognizable. The use of ideograms became more and more popular. These types of symbols have retained their popularity and have become very effective in global marketing where cultural norms need to be transcended. The same representation often needs to be used in a variety of languages and alphabets to maintain branding. Many companies have succeeded in achieving a design that is recognizable throughout the world.
Logo design is an important step in a business or organization's evolution. They embody the mission or purpose of the group. It is a representation that will remain a part of the company for many years as redesign can be counterproductive for product recognition. The elements of the logo need to be considered both as parts and as a whole. Each must work together to say what they need to say. Colour is very important. Colours can be associated with feelings. You don't want colour choice to contradict the mission. For example, green is often used in products having to do with good health. Pastels or muted tones are used in products that have to do with serenity or relaxation. Other considerations are font choice and any graphics or images that may be part of the design.
The history of logo design goes quite far back in time.
The evolution has been spurred along and marked according to the development of technology. The start of printing technology began over two thousand years BC. Symbols were needed for coinage, family coats of arms and watermarks. These were achieved through the use of the earliest forms of printing. With the advent of photography and lithography, a whole new era began. The advertising industry made use of these advancements to begin to explore further the idea that a logo could translate into so much information about a product or company.
The modern phase of logo design began around 1950. Many of the trademarks we recognize today had their start around this time. They became more abstract and modernistic. The forms became simple but highly recognizable. The use of ideograms became more and more popular. These types of symbols have retained their popularity and have become very effective in global marketing where cultural norms need to be transcended. The same representation often needs to be used in a variety of languages and alphabets to maintain branding. Many companies have succeeded in achieving a design that is recognizable throughout the world.