The internet is a wonderful invention. It has managed to level the playing field for people who run small businesses, if you get a professional designer website you too can compete with the big boys and girls in the industry. It is all about display, you could have a tiny shop but everyone has the same amount of space in cyber space. Project yourself in the right light and there is no reason why you can't turn around and make a large profit for your organisation.

However, if you are to succeed at this then you need to move with the times and stay ahead of the game. The latest movement in the industry is Search Engine Optimisation or SEO. Essex based web developer, Matteo Hitshopi explains - 'Search engines are the true factor in what regulates your potential income. So it is important to gear your website towards the search engines.'

So why is it so important to gear your website towards SEO. Essex based web developer Matteo explains - 'basically someone within the search engine infrastructure decided that the way they would rank sites was on an algorithm and one part of that algorithm was how relevant the text on the website was. This obviously provided a problem for people whose websites were basically made up from a series of images.'

So what is the answer to making my site compliant with SEO? Essex web developer Matteo Hitshopi explains - 'The first thing we would need to do is make text the main feature of your site. To do this you might need to acquire the help of a professional copywriter who will be able to structure your content in such a way that it sounds appealing to the target audience.'

Is that the only thing I need to do to make my site compliant with SEO? Essex based web developer Matteo explains the next step - 'Obviously just filling your site up with text will not make for a very nice looking website. What we need to do is restructure the site so that it looks appealing to the customer, but also appealing to the search engine. That is the real key with Search Engine Optimisation.'

So how can I generate more money through SEO? Essex based developer Matteo Hitshopi explains - 'Simple really, the higher you feature up the search engines list the more likely customers are to visit your site. Once you have the customers at your site it is your job to attract them into purchases with competitive prices and offers. SEO can have a dramatic effect on your business if you decide to invest in the technology.