When you create a website as part of your small business marketing campaign, one of the first things that you need to take into consideration is the response time necessary to load and navigate your site.

You might think that SEO techniques involve some kind of trickery, or maybe some top secret steps that only the search engine optimization professionals are aware of. In fact, search engine optimization isn't extremely difficult, it simply involves following a few simple rules.

Generally when we're building new websites, our clients have several design and development ideas that they would like implemented into the new site. Most of the time, we try to take the clients' ideas into account, but we have several suggestions that pop up often that we have to politely decline.

Many of our new clients come to us thinking they need a new website, when in fact what they need to start with is a little search engine optimization. Before you spend thousands on a brand new website design, why not spend one hour testing your current site's SEO?

Web analytics play a major role in the optimization of your online presence; however, if you're like most small business owners, you probably have only a vague understanding of analytics. You might have heard of web site analytics, maybe even attended a class or a seminar about analytics. But the options probably seemed overwhelming and technical and a bit too complicated.

At some point in time, every service provider takes a look at his or her website and decides it's time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up.

You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

If you're trying to optimize your own website - and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques - then there's a great possibility you've been researching and studying and reviewing all the information you can get.

Sure, you might be getting tons of traffic, but what are your visitors doing once they land on your website? Lots of traffic doesn't necessarily mean lots of subscribers, lots of leads or lots of sales. If you don't take a very objective look at each of the pages on your site, you might be flushing your valuable traffic-building efforts down the drain.

One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title tags for each of your pages. Be sure your keyword is as close to the beginning of the tag as possible.