Paul M. Jerard Jr.
Paul Jerard is director of Yoga teacher training at Aura in RI. He's a master instructor of martial arts and Yoga. He teaches that along with fitness. He wrote: Is Running a Yoga Business Right for You? For Yoga students who want to be a teacher.
http://www.yoga-teacher-training.org/index.html
Articles by this Author
Website Conflict: Design vs. Marketing (Part 2)
- By Paul M. Jerard Jr.
- Published 05/9/2008
- Web Development
- Unrated
Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.
Website Conflict: Design vs. Marketing (Part 1)
- By Paul M. Jerard Jr.
- Published 05/9/2008
- Web Development
- Unrated
What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?